Unless you’ve been living under a rock for the past few weeks, you’ve most likely heard of the newest social media obsession: SoYeahDuh. You know, the Tumblr blog that quietly launched two weeks ago and is now a phenomenon, capturing 250,000 uniques and nearly 3,000 Twitter followers, garnering media attention from TimeOut Chicago, NBC, The RedEye and the Huffington Post. Yeah… NBD. But the question everyone wants to know is: “WHO THE EFF IS SOYEAHDUH!?!?” Well, we know a few things: 1) it’s a chick; 2) she lives in Chicago; 3) she has one of the best senses of humor we’ve ever seen.
She’s also pretty polite. Why do we say that? Because when we put on our Sherlock caps inquiring about her identity, Miss SYD responded to our email within hours. Check out our exclusive dialogue with the blogger-girl who’s enticing, inspiring and slightly offending an entire city.
Cheeky: This city is so HUUUUUGE – is it just you or do you have partners-in-crime posting?
SoYeahDuh: This stupid blog is a one-woman show. I did get help from a reader, Eric, who submitted some sport ones that resonated with me. And, the one about Crobar. Since word has gotten around I’ve been getting tons of submissions which is so much fun. However, I haven’t posted anything that doesn’t resonate with me yet.
Cheeky: Are you still having as much fun with the blog as when you started, or is your growing audience adding pressure?
SYD: Ha, I don’t feel pressure at all. I feel excited to know there are other people in Chicago who have the same humor as me.
Cheeky: Are you friends with anyone on Team Cheeky?
SYD: …am I friends with Team Cheeky? Duh! Who isn’t?
Cheeky: Can you give Cheeky ONE exclusive clue into who you are…?
SYD: One exclusive hint would be that I’m not Dan Sinker. I’ve received tons of emails asking if I’m Dan Sinker, which is embarrassing for him. I’m just a girl who loves the internet, .gifs and has lived in Chicago for the past 10 years.
Hmmm, Chicago… who the crap/eff/hell do you think this is???
She is fun, fabulous and fierce. She is chic, intelligent and in-the-know. But most of all, the Cheeky chick is the kind of woman who embraces, admires, respects, smiles at and opens her heart to other fabulous chicks. Now THAT'S Cheeky, darling!