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The Magnificent Mile Shopping Festival

Let's Talk Shop

by Robin Clement – August 22, 2012

We’ve got the skinny on The Magnificent Mile Shopping FestivalTM presented by MasterCard®, from Friday, August 24 through Thursday, September 6.

Photo Credit: John Russo

The two-week festival kicks off with E! Fashion Correspondent Kelly Osbourne on Friday, August 24. Meet and greet with Kelly in the MasterCard Priceless Lounge at The Shops at North Bridge (520 N. Michigan Ave.) from 11am-noon. Then watch her host a fashion show, presented by Water Tower Place, 900 North Michigan Shops and The Shops at North Bridge at Pioneer Court (401 N. Michigan Ave.) from 1-2 pm. This year the three malls come together for the first time ever to showcase fall fashions (nothing like Chicago community).

The festival features many hot events along the mile – we thought we’d do you a favor and offer our top picks.

Photo Credit: Caroline Dixey

Water Tower Place (835 N. Michigan Ave.) is featuring an In Fashion Lounge on Level 7, including a variety of special events. Meet America’s Next Top Model’s Cycle 11 winner McKey Sullivan, learn fall’s top nail trends from Posh’aah Nail Spa’s owner, or enter a fashion challenge hosted by celeb stylist April Francis. My Fair Wedding‘s David Tutera will even be at the lounge to discuss his fab career on Wednesday, August 29 from 6-8pm. Be sure to RSVP at

Candyality at Water Tower Place is showcasing artist Crummy Gummy’s artwork of gummy bears dressed as select fashion iconswhile The Shops at North Bridge’s location is displaying shoes made with gummies.

It’s not just for humans! On Saturday, August 25, from 10:30am-3pm, the little pups get in on it, too! Argent Restaurant & Raw Bar (660 N. State St.) hosts a pet brunch on the restaurant’s outdoor patio with the chef’s selection of dog treats and a doggie bag for your pup. On Sunday, August 26 at 10am, Mercury Chicago’s Skyline Cruiseline (Riverwalk at southeast corner of Wacker Dr. and Michigan Ave.) offers a 90-minute river and lake cruise for you and your furry friend.

The Magnificent Mile Shopping Festival concludes with more fashionable events to celebrate Fashion’s Night Out on Thursday, September 6. For a list of evening celebrations, visit

About the Author: Robin Clement

Sifting through brilliant silhouettes, romantic palettes and imaginative textures evokes a whimsical curiosity. Fashion has always excited Robin - whether piling on beaded necklaces and hosting makeover birthday parties in her 10’s or interviewing strangers about their undergarment style preferences for her college newspaper in her early 20’s.