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Laudi Vidni

Think Outside the Label

by Jenny Muslin – May 25, 2010

Do you ever come across something amazing and say to yourself, “Why didn’t I think of that?” Well that’s how I felt when I heard about Laudi Vidni, a company that lets you design your own handbag from start to finish. These aren’t homemade-looking fabric bags either. These are department store worthy purses!  Creators and Harvard business alums, Grace Tsao-Wu and Laura Kofoid, have created the most easy to navigate website with over 10,000 handbag design possibilities.

Here’s how it works. Visit the website at and choose from 8 different handbag silhouettes, such as a classic shoulder bag, unique shoulder bag, hobo, tote, satchel, clutch, wristlet, and laptop-size bag, with varying pockets and closures. Next, pick your bag color and skin.  All of the skins are made of soft imported leather and available in every imaginable color/texture choice from white crocodile to cherry red.  The website then walks you through 5 easy designing steps where you customize the handle straps, closures, tassel, lining, and hardware.  Rotate the bag so you can see it at various angles. You can also calculate the weight of your bag.  The price is updated in the corner of the screen so you can keep track of your cost as you design.

Using technology and 3-D images, you can view your bag as accurately as possible. Preview your completed bag at different angles and my favorite part: see what the bag will look like on a woman. View it on her shoulder or held in her hand. You can even choose the woman’s height so you know where the bag will fall on you. Genius! Bags take 3-4 weeks of production as every purse is made by hand.  Tracking information is available as soon as the bag is completed and shipped.

The customer service is worth five stars. If you’re not feeling creative that day, you can purchase an already designed bag from the Laudi Vidni gallery or call the site to have a specialist walk you through the design process. Unsure of a color or material? Laudi Vidni will send you a swatch so you can see and feel the leather before committing to a bag. You can save your own designs and come back another day to make your purchase, as well. Based on Laudi Vidni’s “You’ll love it guarantee,” if you receive your bag and don’t love it in-person, Laudi Vidni will let you return it.  If you live in Chicago, you have the option to visit the factory in-person at its River North headquarters.

Now wondering what Laudi Vidni means? Think about the concept and then try reading Laudi Vidni backwards. Individual, indeed!

Check out Laudi Vidni on Facebook, Twitter, and of course at Currently, Laudi Vidni and Cheeky are holding a “Be Your Own Diva” Contest. Cheeky’s own Jessica and Erica designed their own “diva” bags, and if you purchase their looks, a portion of your proceeds go to their favorite charities.  Check it out for all the details.

Be the first to check out Laudi Vidni and meet the creators themselves this Thursday at our SATC 2 event, “Cheeky and the City“, at Vertigo Sky Lounge from 6 to 8 pm.

About the Author: Jenny Muslin

Jenny loves anything and everything fashion related. Her friends come to her for their burning fashion/beauty questions from how to sport a new trend to where to snag a Chanel bag for less. She's the former designer and president of contemporary clothing line, EJ Tees, which has sold in numerous boutiques across the country and was featured in publications like Women's Wear Daily.