CheekyChicago

“Heirloom Couture” may not be the next wave of accessory design- but it should be. Case in point: Eda & Betty, the brainchild of designer Nicole Massarelli, is one of the hippest and most innovative jewelry lines to hit Chi-town. Drawing on the inspiration from her grandmother’s vintage jewelry collection, Massarelli’s entire collection is a tribute to the classic Italian styles of the past blended with the rock n’ roll chic of today.

The Eda & Betty line is divvied up into a handful of unique collections, each possessing its own story and style, yet all remain consistent with Massarelli’s bad-ass vision. The “Classic Waterfall Collection” is made up of gorgeous vintage chains ranging from sterling silver, 14k gold, raw brass, base metal and vintage aluminum. You can customize the piece yourself with a selection of gorgeous charms, ranging from zodiac and cameo charms to religious and good luck charms. The result is a one-of-a-kind piece that’s not only super-stylish but also possesses personal meaning just for you.

The “Crystal Waterfall Collection” has the same vibe as the Classic, but this time around Massarelli uses stunning Swarvorski crystals broken down from Italian vintage chandeliers. The crystals come in gold, black, pink and beyond and (you guessed it), you can customize these bad boys as well. In a word: bling. The same crystals from Madrid and Milan are used in the “Vintage Chandelier Collection” –the most glamorous group of all–and the “Vintage Raindrop Collection”– the simplest necklace of the bunch–possess just a single crystal droplet.

Rock these pieces with denim or lace, it doesn’t matter. (And apparently, stars like Jessica Alba have rocked them on the red carpet.) An Eda & Betty piece is insta-rock, insta-chic and insta-glam, and for that, there’s really one thing left say.

Thanks, Grandma.

For more info, or to customize and purchase your necklace, check out edaandbetty.com.