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BHLDN Opens in Chicago

A Bridal Wonderland

by Robin Clement – February 22, 2012
8 E. Walton St., Chicago
312.573.2573

BHLDN Chicago store
Behold… a wonderland for brides-to-be! Urban Outfitters Inc. opened its second BHLDN store ever and picked our town! Enter the Chicago location and you will see bridesmaid, or event, frocks ($200-$800) in all colors and shades. Pastels are a big hit. Journey upstairs to a room with hung angel wings (taken from a theatre in London) above accessories and shoes ($150-$500). Smaller rooms contain intimates, wedding décor (note cards, confetti, straws, displays, etc.) and, of course, gowns ($600-6,000)!

We are most excited for the wedding dresses; the selection is amazing. About 45 gowns are mostly in one room—the wedding dress salon—and are differing styles, from a creamy lace retro dress to a beaded Indian one to a cutout modern piece. With the use of separates or the addition of jewelry, headwear, shoes or a bolero, engaged girls could customize their look for their personality. Nearly all of the dresses and shoe styles are exclusive to BHLDN, making your wedding even more special!

Appointments are recommended for gown consultations. Bridal suites are available for appointments with larger parties.

For bridal registry ideas, click here.

 

About the Author: Robin Clement

Sifting through brilliant silhouettes, romantic palettes and imaginative textures evokes a whimsical curiosity. Fashion has always excited Robin - whether piling on beaded necklaces and hosting makeover birthday parties in her 10’s or interviewing strangers about their undergarment style preferences for her college newspaper in her early 20’s.